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CASE STUDY

Driving Success for Imagine Kit Homes on Instagram

Imagine Kit Homes, a leading provider of innovative and affordable kit homes, partnered with us to amplify their online presence, engage a broader audience, and generate high-quality leads. Over the past 24 months, our strategic efforts have resulted in outstanding growth on Instagram and a significant boost in online quotes.

The Challenge

Imagine Kit Homes wanted to:

Build a strong brand presence on Instagram

Attract and engage potential customers through visually compelling content

Drive qualified traffic to their website to generate quotes and inquiries

The primary goal was to turn Instagram into a powerful lead-generation channel while showcasing their expertise in creating stunning kit homes.

Our Approach

Our Four Step Solution

To achieve these objectives, we implemented a tailored social media strategy focused on:

Increase Content Creation & Visual Appeal

Developed a consistent content calendar featuring professional photography, customer testimonials, and behind-the-scenes posts.

Highlighted unique features of Imagine Kit Homes through engaging visuals and educational posts, showcasing the value of their product.

Drive New Audience Engagement

Proactively engaged with followers through direct messages, comments, and polls to foster a community around the brand.

Leveraged user-generated content and tagged mentions from customers to increase trust and authenticity.

Introduced a Targeted Growth Strategy

Used advanced audience targeting and location-based hashtags to reach prospective customers.

Ran Instagram ads tailored to their ideal customer profiles, driving traffic to their online quote tool.

Call-to-Actions & Lead Generation

Designed campaigns that encouraged users to visit their website and complete the online quote process.

Focused on actionable posts that guided followers from interest to inquiry seamlessly.

The Results:

Over just 24 months, our efforts have delivered exceptional results:

  • Instagram Growth: Increased their follower count to over 80,000

  • Lead Generation: Generated over 34,000 online quotes through digital-driven traffic

  • Audience Engagement: Built a highly engaged community of prospective homeowners with an average engagement rate well above industry benchmarks

  • Brand Recognition: Positioned Imagine Kit Homes as a market leader and trusted authority in the kit homes industry

  • Website Traffic: Increased Imagine Kit Homes website traffic above 100,000 active users within a 28 day period

  • Website Traffic: Increased Imagine Kit Homes website traffic above 100,000 active users within a 28 day period

Key Takeaways

This case study showcases the power of a strategic, data-driven approach to social media marketing. By combining creative content with targeted engagement and lead-generation tactics, we helped Imagine Kit Homes achieve remarkable growth and tangible business outcomes.

Ready to grow your business like Imagine Kit Homes? Let’s talk! 🚀

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We understand that choosing the right marketing partner is a big decision, and you likely have questions about how we can help your business grow. Below, we’ve compiled answers to some of the most common questions we hear, so you can feel confident about working with us. If there’s something else you’d like to know, don’t hesitate to reach out!

How well do you understand the Brisbane market and its unique challenges?

Understanding the Brisbane market involves recognising its diverse demographics, vibrant local culture, and the unique challenges businesses face in a competitive landscape. Factors such as the local economy, seasonal trends, and consumer behavior play a significant role in shaping marketing strategies. Additionally, navigating the digital landscape, including local SEO and online advertising, is crucial for businesses aiming to connect with their target audience effectively. Tailoring marketing solutions to address these specific challenges can lead to more successful outcomes for local businesses.

Do you offer flexible contracts or month-to-month options?

Yes, we offer flexible contracts and month-to-month options to accommodate your needs. Please feel free to reach out to us for more details!

Can you work within my budget and customise your services accordingly?

Yes, we can work within your budget and customise our services accordingly. We understand that every business has unique needs, and we are committed to providing tailored solutions that fit your financial requirements. Please feel free to reach out to discuss your specific needs and budget further.

How involved do I need to be in the marketing process?

Your involvement in the marketing process can vary based on your goals and resources. As a business owner, it's beneficial to be actively engaged in setting the vision and strategy for your marketing efforts. This includes understanding your target audience, defining your brand message, and collaborating with your marketing team to ensure alignment with your business objectives.

However, you can also delegate many tasks to your marketing agency, like Local Marketing Group, which specialises in creating and executing marketing strategies. Regular check-ins and feedback sessions can help you stay informed and make necessary adjustments without needing to manage every detail. Ultimately, the level of involvement should balance your time, expertise, and the capabilities of your marketing team.

Will I have a dedicated account manager or point of contact?

Yes, you will have a dedicated account manager or point of contact at Local Marketing Group. This ensures personalised service and support tailored to your specific needs.

Can you show examples of results you’ve achieved for businesses like mine?

Here are some examples of results achieved for businesses similar to Local Marketing Group:

Increased Online Visibility: A local restaurant saw a 50% increase in website traffic after optimising their Google My Business profile, including adding high-quality images and updating their business hours.

Enhanced Customer Engagement: A retail store experienced a 30% rise in customer inquiries through Google My Business after implementing regular posts about promotions and events, which kept their audience engaged.

Improved Local SEO Rankings: A service-based business improved its local search rankings significantly by optimising their GMB listing with relevant keywords and regularly updating their services, leading to a 40% increase in calls.

Boosted Customer Reviews: A local gym increased its average rating from 3.5 to 4.8 stars by actively encouraging satisfied customers to leave reviews, which enhanced their credibility and attracted new members.

Higher Conversion Rates: A local boutique saw a 25% increase in foot traffic after utilising location extensions in their Google Ads, directing potential customers to their GMB listing for directions and contact information.

These strategies can be tailored to fit the unique needs of Local Marketing Group, ensuring effective results in enhancing your online presence and customer engagement.

Do you provide social media management or content creation services?

Yes, Local Marketing Group provides social media management and content creation services. We specialise in delivering localised solutions tailored to your business needs. For more information, feel free to contact us at 1800 920 485 or visit our website at teamlmg.au.

Can you teach me or my team how to maintain and optimise marketing efforts over time?

Yes! Our expert team come from an education background and are more than happy to train your internal staff.

Can you help with both online and offline marketing strategies?

Yes, I can assist with both online and offline marketing strategies. For online marketing, we can develop targeted digital campaigns, optimise your website for search engines, and leverage social media platforms to engage with your audience. For offline marketing, we can create local advertising strategies, organise community events, and utilise print materials to enhance your brand presence in the local market. Let’s work together to create a comprehensive marketing plan that suits your business needs.