Imagine Kit Homes, a leading provider of innovative and affordable kit homes, partnered with us to amplify their online presence, engage a broader audience, and generate high-quality leads. Over the past 24 months, our strategic efforts have resulted in outstanding growth on Instagram and a significant boost in online quotes.
Build a strong brand presence on Instagram
Attract and engage potential customers through visually compelling content
Drive qualified traffic to their website to generate quotes and inquiries
The primary goal was to turn Instagram into a powerful lead-generation channel while showcasing their expertise in creating stunning kit homes.
To achieve these objectives, we implemented a tailored social media strategy focused on:
Increase Content Creation & Visual Appeal
Developed a consistent content calendar featuring professional photography, customer testimonials, and behind-the-scenes posts.
Highlighted unique features of Imagine Kit Homes through engaging visuals and educational posts, showcasing the value of their product.
Drive New Audience Engagement
Proactively engaged with followers through direct messages, comments, and polls to foster a community around the brand.
Leveraged user-generated content and tagged mentions from customers to increase trust and authenticity.
Introduced a Targeted Growth Strategy
Used advanced audience targeting and location-based hashtags to reach prospective customers.
Ran Instagram ads tailored to their ideal customer profiles, driving traffic to their online quote tool.
Call-to-Actions & Lead Generation
Designed campaigns that encouraged users to visit their website and complete the online quote process.
Focused on actionable posts that guided followers from interest to inquiry seamlessly.
Over just 24 months, our efforts have delivered exceptional results:
Instagram Growth: Increased their follower count to over 80,000
Lead Generation: Generated over 34,000 online quotes through digital-driven traffic
Audience Engagement: Built a highly engaged community of prospective homeowners with an average engagement rate well above industry benchmarks
Brand Recognition: Positioned Imagine Kit Homes as a market leader and trusted authority in the kit homes industry
Website Traffic: Increased Imagine Kit Homes website traffic above 100,000 active users within a 28 day period
Website Traffic: Increased Imagine Kit Homes website traffic above 100,000 active users within a 28 day period
Key Takeaways
This case study showcases the power of a strategic, data-driven approach to social media marketing. By combining creative content with targeted engagement and lead-generation tactics, we helped Imagine Kit Homes achieve remarkable growth and tangible business outcomes.
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Understanding the Brisbane market involves recognising its diverse demographics, vibrant local culture, and the unique challenges businesses face in a competitive landscape. Factors such as the local economy, seasonal trends, and consumer behavior play a significant role in shaping marketing strategies. Additionally, navigating the digital landscape, including local SEO and online advertising, is crucial for businesses aiming to connect with their target audience effectively. Tailoring marketing solutions to address these specific challenges can lead to more successful outcomes for local businesses.
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Your involvement in the marketing process can vary based on your goals and resources. As a business owner, it's beneficial to be actively engaged in setting the vision and strategy for your marketing efforts. This includes understanding your target audience, defining your brand message, and collaborating with your marketing team to ensure alignment with your business objectives.
However, you can also delegate many tasks to your marketing agency, like Local Marketing Group, which specialises in creating and executing marketing strategies. Regular check-ins and feedback sessions can help you stay informed and make necessary adjustments without needing to manage every detail. Ultimately, the level of involvement should balance your time, expertise, and the capabilities of your marketing team.
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Here are some examples of results achieved for businesses similar to Local Marketing Group:
Increased Online Visibility: A local restaurant saw a 50% increase in website traffic after optimising their Google My Business profile, including adding high-quality images and updating their business hours.
Enhanced Customer Engagement: A retail store experienced a 30% rise in customer inquiries through Google My Business after implementing regular posts about promotions and events, which kept their audience engaged.
Improved Local SEO Rankings: A service-based business improved its local search rankings significantly by optimising their GMB listing with relevant keywords and regularly updating their services, leading to a 40% increase in calls.
Boosted Customer Reviews: A local gym increased its average rating from 3.5 to 4.8 stars by actively encouraging satisfied customers to leave reviews, which enhanced their credibility and attracted new members.
Higher Conversion Rates: A local boutique saw a 25% increase in foot traffic after utilising location extensions in their Google Ads, directing potential customers to their GMB listing for directions and contact information.
These strategies can be tailored to fit the unique needs of Local Marketing Group, ensuring effective results in enhancing your online presence and customer engagement.
Yes, Local Marketing Group provides social media management and content creation services. We specialise in delivering localised solutions tailored to your business needs. For more information, feel free to contact us at 1800 920 485 or visit our website at teamlmg.au.
Yes! Our expert team come from an education background and are more than happy to train your internal staff.
Yes, I can assist with both online and offline marketing strategies. For online marketing, we can develop targeted digital campaigns, optimise your website for search engines, and leverage social media platforms to engage with your audience. For offline marketing, we can create local advertising strategies, organise community events, and utilise print materials to enhance your brand presence in the local market. Let’s work together to create a comprehensive marketing plan that suits your business needs.
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