Agents draft, people approve: what a human actually checks before your post goes live

We get asked, politely and otherwise, whether Curlew is "just AI". It isn't. Here's what happens between an agent writing a draft and it appearing on your Instagram.

The queue

Every weekday morning there's a queue on a screen in our Fortitude Valley office. It holds everything the agents drafted overnight: social posts, ad copy changes, new suburb pages, website tweaks. Nothing in it can publish itself.

A marketer on the team opens each item, reads it in full, looks at the photo it's paired with, and makes one of three calls: approve, edit, or reject.

Roughly a third of drafts get changed. Some get binned entirely.

What gets sent back

Last month's rejections fell into a few buckets. Claims that were technically fine but not true for that specific business ("24/7 emergency callouts" for a plumber who doesn't do nights). Copy that sounded American. A photo cropped so the client's logo was half off the edge. An ad set that had quietly widened to the whole Gold Coast.

None of these are dramatic. All of them would have made the business look slightly worse than it is, which is the opposite of the job.

Why not just let it publish?

Because the price of a bad post is paid by you, not by us. The AI makes the work cheap enough to charge $199. The review is what makes it worth $199. Your monthly report names the person who did the reviewing, so you always know who to call.

If you'd like to see the queue in person, drop into the office. The coffee's decent.